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Out of the box, Magento 2 treats configurable products as a single entity on the product detail page. Even after a customer selects a specific variation, key information such as the SKU or the description remains unchanged. What shoppers see is still the parent product - not the actual item they are about to buy.
For merchants selling products where variants differ meaningfully this behavior creates confusion. Customers expect the product page to reflect their selection instantly and accurately.
In this post, we’ll explain why Magento behaves this way, what problems it causes in real-world projects, and how you can display the correct child product data as soon as a variant is selected.

In today’s digital world, it is more important than ever that children learn how to use computers at an early age. At the Uhland School, computer lessons are therefore offered from year 2 onwards to teach pupils the basic digital skills they will need in the future.

This year we spent our Social Day at Samt & Sonders XXL in Enkheim. This is a second-hand store operated by the Protestant Church in Frankfurt and Offenbach. We ran a small coffee and cake stand, packed clothes into boxes and repacked the clothes, which could not be sold anymore.

Setting up local development environments for Magento 2 is challenging due to its complex service requirements (MySQL, Redis, Opensearch, RabbitMQ). When managing multiple projects with different service versions, you need isolated environments that can be easily configured and managed. This article compares the most popular approaches - custom solutions, Valet+, docker-magento, Docksal, ddev, and Warden - and explains why Warden is our preferred choice for efficient Magento 2 development.

A new legal requirement is just around the corner: The German Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz, or BFSG) will come into force on June 28, 2025. Based on the European Accessibility Act (EAA), it obliges many online shops in Germany to comply with binding accessibility standards. The goal is to provide equal access to digital services for all people - regardless of individual limitations. In this article, you’ll learn who is affected, what needs to be done - and why accessibility matters even beyond legal obligations.

The E-commerce Berlin Expo 2025 is a 2-day B2B Expo & Conference for e-commerce. While we mostly attend Magento-related conferences like Meet Magento, Mage Titans or Magento Unconference, this time, we decided to look beyond the horizon and attend this generic e-commerce event as well. Read here about our experiences at the event itself, but also the pre-event, which came with a surprising announcement.

Magento ecosystem allows to set tier prices for simple products but not for configurable products. Our extensions solve this issue for you.
With our “Tier Prices For Configurable Products” extension, you can easily set tier prices for configurable products.
You can also use our extension “Mass Update Tier Prices” to apply tier prices to entire groups of products at once. Read here how you can take full advantage of tier prices with our extensions.

PhpStorm is a powerful integrated development environment (IDE) for PHP developers. Its feature-rich nature and robust capabilities make it a go-to choice for PHP projects. One of the most remarkable aspects of PhpStorm is its extensibility through plugins. Plugins enhance your development workflow by adding new features, integrations, and productivity tools. In this article, we’ll explore some must-have PhpStorm plugins that in our opinion will supercharge your PHP development experience.